Writing about Both Ends?

About Both Ends

Short (25 words): Both Ends is a free, private app where a person's own circle of three to five people looks after them in a hard moment.

Long (about 100 words): Every hard moment has two ends: the person having it, and the people who would want to know. Both Ends connects them. On a good day, the person writes a card: what a hard moment looks like for them, what helps, and what not to say. On a hard day, one tap reaches the three to five people they chose. One helper says "I've got this one" so the others can stand down, and for eight weeks afterwards helpers send short check-ins that need no reply. Helpers get plain guidance, their own hours and a no-guilt way to step back. Everything is end-to-end encrypted. Both Ends is free, and it is not an emergency service.

Name and the two sides

Written Both Ends, two words, both capitalized. The two sides of the app are iAsked (the person) and iAnswered (the helper), each written as one word with a lowercase "i". The tagline is "Every hard moment has two ends. Hold yours."

Please describe it accurately

• It is not an emergency service, not therapy, and not a medical device.
• Nobody is guaranteed to answer a moment, and nobody at Both Ends is watching.
• Helpers are friends and family the person chose. They are not professionals.
• It is an early release (version 0.1.0) and has not yet been tested with real circles.